A few years ago, experts concluded there wasn’t a secret formula to creating positive and sustainable change. The world was too diverse and impossible to predict.
Change, revised strategies and related success was just as much about chance as it was about strategy.
But when Egyptian citizens appear to have been able to change the recording of history and the fate of the future by their actions in March of 2011, we re-examine whether or not there is a formula for change.
Corporate Fortitude has paid special attention to those reports that have aligned the Egyptian coupe to the American Revolution. The soil of our fathers and of our sons is rich with meaning and power” says an interviewee.
Corporate Fortitude recognizes the role of technology and social media in this “current event”. The power of communication is available to the masses through hand held, satellite driven technologies. Censorship requires a global “wall” that for the most part is not possible.
We humbly suggest that many of the following components need to be included in a strategy to create lasting change (for a country, a company, a family,….)
1. The ideas come from and are executed by the cultural masses. This means for many companies the “workers”, for countries the “citizens”, for familes “the un-empowered”.
2. The most successful tool for communication and information is NOT the official one but the grass roots, viral, electronic, most open ended means to send and ask for information. Before today’s technology, this was the spontaneous “town hall” meeting. Today it is the literate post, multiple posts and direct conversations in social and electronic media.
3. The outcomes are not predictable, or measureable by the powers in place but by the entire community within and outside of the circumstance. The global community can weigh in at any moment on the viability, the value of or the attractiveness of, an idea or plan.
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